which social media platform should you use for your business
Is your business on social media? If not, you’re missing a trick. Social media channels have the ability to raise brand recognition, win customers, and boost a business to new heights. But it’s not just a matter of setting up a page and posting every couple of days. You’ll need to know when and how to post as well as which sites to post on. Learn how to use social media to your advantage, and there’s no telling what it can do for you. The power of social media platforms for business should not be underestimated. Today, 72% of US adults are on at least one social media site. The reach these sites make it possible for your business to achieve is impressive, and in many cases, the ROI is equally pleasing. So, which sites should your business be on? Read on for a breakdown of which ones are best for your business and why.
Facebook is the OG social media site and still stands the test of time today—for certain demographics, at least. The site has over 1 billion active users every month, and those are numbers that are hard to ignore. But Facebook isn’t a good site to be on only because of the users it attracts, it also has a number of features and functions that make it easy to advertise on.
It’s possible to target ads to specific demographics and types of Facebook users, and you can choose between several different ad formats, including poll ads, carousel ads, video ads, and regular image ads. It’s also a source of powerful analytics and insights which you can use to see how well your efforts are going and inform future marketing strategies.
As well as this, Facebook has a number of comprehensive supports in place for small businesses. They’ll help you get set up, show you the ropes, and even offer features such as a free marketing plan and free webinars and training videos. Because of this, Facebook is a platform that consistently offers a good ROI on its digital marketing services.
Instagram is another site with impressive user statistics and handy features to make advertising (and eCommerce) easy. With over 500 million daily active users, it’s the perfect place to boost your brand. What’s more, one survey found that 50% of respondents were more interested in a brand after seeing an ad for it on Instagram.
It’s a social media site with a younger demographic than the likes of Facebook, so if that’s who you’re looking to target, then Instagram should be a priority for your business. Around 30% of global Instagram audiences are aged between 25 and 34 years.
Instagram is also good because of the versatile opportunities for engagement and advertising it offers. You can curate your feed, post stories that last 24 hours, and make reels. You can also sell products directly from your feed.
As well as this, on Instagram, you have the chance to work with influencers to boost your brand further. You can also leverage user-generated content to grow your following and engage with your customers. Essentially, the opportunities are endless.
Twitter is a microblogging app that has, according to some sources, 206 million monetizable daily active users worldwide. Over 60% of users on Twitter are aged between 35 and 65, so if you’re looking to connect with a slightly older demographic, this isn’t a bad place to start.
Twitter is good for a brand to be on because it’s one of the easiest ways for your audience to directly engage with you. Many businesses use their feeds as a method of troubleshooting or customer support. However, it’s also possible to advertise on this site.
You can create your own Tweet-like ads that you can then promote so they show up in more people’s feeds. By strategically using hashtags you can help your target audience to find your content more easily. You can also target your ads to specific audiences.
When you look at the numbers behind YouTube, the potential benefits are immediately apparent. However, YouTube isn’t the right channel for every business because the platform is massively competitive. Not only is it the 2nd most popular website in the world (even beating out Facebook), there are hundreds of hours of video content uploaded every minute.
With all of this competition, it’s easy for your video marketing efforts to go unnoticed, especially if the quality of your content is low. Video is one of the most engaging content types out there, but it can be expensive and time consuming to produce the level of quality that YouTube audiences are accustomed to.
But don’t let that deter you from producing video content; while it’s sometimes tough to attract audiences on YouTube, it can still be a great platform to host your videos. Those videos can then be easily shared across your other social media channels, like Facebook, LinkedIn, and Twitter.
Pinterest is an amazing resource for businesses. With over 450 million monthly active users (the majority of whom are women) it’s a market that’s very important to many kinds of businesses. Pinterest is a highly visual app wherein users save pictures or videos as “pins” on an array of virtual mood boards.
Users come to Pinterest to get inspiration on everything from clothing to interior design. This presents an exciting opportunity for your brand to get in front of eyes that are ready to buy.
According to Pinterest, Shoppers on its platform spend 80% more than people on other platforms and have a 40% bigger basket size. To use these facts to your full advantage, create a business profile and start using their handy built-in features such as Pinterest ads and analytics.