Author: BBS Team
Senior Editor



why it is important to add-meme in your ad campaign

Want to utilise the power of a futuristic marketing asset that has already secured its place in catching people’s attention?
Then look no further than leveraging meme marketing.
Many businesses have already started using various meme templates in the current competitive world because they know it is a quick, easy, and entertaining way to connect with the audience.

Let’s talk in detail about why meme is important to add to your marketing campaign

1. Intriguing visual content

In today’s fast-paced age, where everyone wants to skip ads wherever they can, marketing with funny visual content can be a witty tactic to connect with hard-to-reach consumers.
Across industries, businesses leverage meme marketing to communicate with their audience, build community, and stick in their followers’ memory.
For professional storytellers, entertainers, entrepreneurs, digital marketers, amateur designers, and creative pros, meme marketing can be an extraordinarily inexpensive yet intriguing way to create engaging content that drives a considerable following.

2. Less Expensive

Memes are viral images made by other marketers.
So, you need not spend the extra effort, time, and money to create one from scratch.
Just tweak the same image with different funny captions to fit into your marketing funnel, and you are good to go.
This way, you can reap off the existing images by adding a new twist.
There is no need to spend a fortune buying any equipment or software; sign-up and start meme-ing.
They save small businesses time and money that is otherwise needed to create original content.

3. Higher feasibility to be shared

Since memes are the language of today’s audience, they have higher feasibility to be shared across various social channels.
Social media users tend to like, share, and repost memes more than other content.
So, with a meme, you can reach an even broader audience in a shorter timespan.
When people share a meme with a friend or family for a laugh, they indirectly express their agreement and allegiance over a particular topic/issue as well as advocate it.

4. Make brand look human and relevant

As memes are made on a current trend, issue, or event, they make your brand look more modern, forward-thinker, real, and straightforward in people’s eyes.
Since memes are related to cultural or contemporary events that your audience already knows about, your content will look more fresh and genuine to them.