Optimizing your Amazon listings can be one of the most beneficial things you as a seller can do for your business. When done effectively, not only will your listings gain more exposure, but sales velocities will also increase. This will in theory create a flywheel effect, with listing optimization helping increase sales volume, which in turn can help with product ranking.
When selling or buying on Amazon, how listings rank is likely one of the most important and ignored facets. For buyers, how a listing is constructed and where it ranks often dictates a potential purchase. For sellers, increased ranking can mean dramatically leveraged sales and exposure. Listings on Amazon are indexed just as websites are with Google's search engine optimization (SEO). Amazon's search engine scrapes each listing and ranks them accordingly, with the best listings and keywords ranking highest. For the best results, Amazon listing optimization is the absolute best approach to enhance your listings. Here, we'll explore how to properly construct your listings and keywords for the best possible ranking.
What is Amazon Listing Optimization?
Put simply, Amazon listing optimization are steps that can be taken to improve your Amazon product listing's BSR (Best Seller Ranking) to gain visibility by ranking higher in Amazon’s catalog. The implication of this is obvious; the better your listing’s visibility, the higher the traffic, and ultimately, sales.
These metrics are measured in a number of ways. Listings with higher visibility, or the better Amazon indexes listings, will lead to higher click-through rates (CTRs), which ideally will then boost the listing’s conversion rate (CR), which will then drive actual revenue.
Understanding Amazon’s A9 Algorithm
Amazon does this with the help of its proprietary ranking algorithm, called the A9 Algorithm. The A9 Algorithm acts as Amazon’s in-house search optimization tool, which is responsible for indexing and ranking all listings on Amazon’s marketplace. While Amazon has never explicitly revealed in granular detail how A9 ranks listings, it’s a safe bet that it looks at several key factors. These factors can be categorized into two categories; relevance factors and performance factors.